As we advance through the queue toward the ride, we pass through the Bugle's editorial offices (which consist of normal office furniture painted to look like comic book art). Jonah Jameson, is a hot-tempered blowhard who thinks Spider-Man is a menace to the city. We begin by entering the "Daily Bugle," the New York newspaper where Spider-Man works in his "day job" as photographer Peter Parker. Even the most sophisticated techno-geek will be hard pressed to know where reality leaves off and computer-generated fantasy begins.
It's a masterful blending of design, spectacle and technology. Located at Universal's Islands of Adventure in Orlando, "Spider-Man" combines a traditional ride-thru adventure, motion base simulator technology (ala Disney's "Star Tours"), physical 3-D scenery, and eye-popping 3-D film.
It's what every designer in the industry aspires to create: a complete, seamless storytelling experience that completely overwhelms the audience. "The Amazing Adventures of Spider-Man" is the holy grail of theme park rides.
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